Leap helps clients develop strategic, consumer-relevant visions to inform business decisions. We guide clients through a variety of product, service and experience development challenges using a fresh approach to innovation that leverages proprietary tools and processes. We also offer solid, practical market research consultation and deploy the right qualitative and quantitative tools to answer complex questions.
Inspiration gives you a new lens of focus, allowing you to isolate insights that are striking and compelling. Inspiration isn’t easy, and it isn’t automatic. Here are some tips for fostering inspiration.
Experience innovation’s key attraction lies in its ability to pioneer paradigms and to uncover inventive ways to attract and satisfy customers. It’s also developmental in nature, which means that it points to the creation of new features, unique benefits, fresh processes and original formats.
New perspectives complement the knowledge gleaned from traditional research. Open the door to fresh, deep insights by getting out from behind the glass, minimizing bias and engaging participants in new ways.