One Minute To Midnight logo

One Minute To Midnight

The research we do focuses on the human. We uncover powerful, smart insight. Then, deliver it in creative, inventive ways everyone will want to use

Full Service

International

Qualitative Research

Why choose Us

Global Qual specialists

We start with the human

We listen harder

Our work is always useful

We’re fun to work with

What is One Minute To Midnight?

OMTM is The Human Insight Company with offices in London and New York working globally.

Humans need emotion.  They are driven by values and beliefs. They’re passionate. About people, stuff and brands. They feel in ways the most meticulously programmed Siri or Alexa never will. 

   That is why the market research we do here at One Minute To Midnight focuses on the human. We use it to uncover powerful, smart insight. Then, we deliver it to your company in creative, inventive ways that everyone will want to use.    

With our strategic insights, global organizations bolster their brand positioning and connect with audiences in ways they never thought humanly possible.  

  Our work influences everything from communications strategies to product development. (We even changed the narrative of one of the world’s greatest video games.)  

   How do we do it? By listening harder and observing deeper. We get into what your audience thinks, feels and does. It’s the how and why of connection. The results become integral to your business – in a multitude of ways. 

So, why One Minute to Midnight? Well, plot the history of the world on a 24-hour clock and 11.59pm is when humans came along. 

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by One Minute To Midnight