- Vice President - Strategy & Business Development
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At SDL Social Intelligence, we are research professionals immersed in social data. Our vision is to create a world where people are profoundly understood. We achieve this by developing and using tools that harness solicited and unsolicited data, combining the best of traditional research methods with big data analytics to bring holistic insights to life. We are a cutting-edge, global market research insights solution which enables you to create better products, launch more successful campaigns, cultivate a thriving brand, and make data-driven strategic decisions in near real-time. We help customers: • Make sense of the data—support your R&D with an experienced team of researchers who analyze the results with advanced tools delivering insights faster. • Measure key customer behaviors that drive revenue—Measuring KPI’s that map to business objectives that actually drive revenue unlike only measuring customer satisfaction. • Cultivate a thriving brand—foster customer loyalty and commitment creating passionate advocates and evangelists that help maximize your marketing efforts • Identify key consumer priorities—visualize how topics and themes change over time. • Improve messaging and positioning – understand language and context used by consumers when discussing your brands • Map customer journeys—categorize millions of conversations into the appropriate phases of the purchase or brand journey using our advanced algorithms. • Get the most out of your existing data – utilize our Bring Your Own Data (BYOD) function to augment the social data set with your survey open ends or CRM creating a 360 degree view of the customer.
2003 Western Avenue , Suite 300
Seattle, Washington, 98121
United States of America, Seattle (WA)
With SDL Social Intelligence, market researchers and insights professionals have a modern, big data analytics platform that harnesses and visualizes the enormous wealth of data coming not only from social media, but also traditional sources of unstructured data, including surveys and customer support systems, and applies traditional research techniques and methodologies that maximize consumer insights. Our Social Topics module is a proprietary unsupervised machine learning algorithm that automatically identifies popular and emerging trends….process millions of documents in minutes and have the confidence that you’ve curated the entire data set. Knowing what your consumers are talking about, and how they feel is critical if you want to build products and generate content that is relevant to them. Importantly, by applying driver analysis and correspondence maps we can learn which topics have the most positive or negative impact on your brand perception.MORE
Finally, with Customer Journey Analytics (CJA), you have a powerful tool that measures a customers’ product or brand journey experience for your solutions, or those of your competitors. Are your customers aware of your products? Are they experiencing problems buying or using your products? What are the barriers to adoption, engagement or advocacy? With Customer Journey Analytics, you will be able to identify enablers and barriers in the customer journey in real-time so you can take action to accelerate and maximize conversion, loyalty and advocacy. CJA leverages powerful machine learning and deep learning semantic similarity classifiers to pinpoint customers on the journey. • Patented Framework for measuring product and brand commitment and the customer journey • Able to drill down to up to 8 stages in the buying and brand advocacy journeys • Configurable customer journeys for different industries • Benchmark performance against competitors • Compare global markets and analyze results in up to 23 languages • Primary use cases include: o Brand Health Tracking o Campaign Planning and Tracking o Product Launch Planning and Tracking o Global Market Entry Planning and TrackingMORE