Sonar Strategies

Sonar Strategies is an innovation and brand strategy consulting group powering insights via custom market research. We have been providing clients with a smarter approach for nearly 40 years. Today we leverage this expertise to offer complex perspectives to research challenges.

You may know us as the product test experts, and indeed we have been the recognized leader in home usage/HUTs for four decades. Other areas of research specialization include front and back end of innovation, consumer understanding, and brand strategy.

We offer a variety of both traditional and custom research methodologies, qual and quant. Our toolbox of custom methods has been artfully constructed by Sonar innovators, focusing on where we’ve identified a better way of doing things: • Sonar X-Diff: system approach for prioritizing consumer needs. • Sonar Simulated Shopping: supports both brick-and-mortar AND online selling situations. • Sonar Package Development & Testing Platform: solutions for each step of the process from before the first design is drawn through final graphics evaluation. • Qual-in-a-Box: live moderated quals with no client travel. As for challenging, out-of-the-box projects…we say bring ’em on! Sonar is known for its strength in developing creative solutions.

Sonar Support Services can help get your project field-ready with expert assistance on supporting details. Whether the final puzzle piece is competitor product sourcing, graphics development, or syndicated data analysis, Support Services experts are ready to help. And since Sonar Services syncs with Sonar Research, studies dovetail together seamlessly to drive better learning and reduce the burden on you.

Sonar Strategies—Go Deeper.