Complete qualitative and quantitative research services. Specializing in customer advocacy and loyalty, branding research and ad testing.

About

About
The MSR Group provides companies with strategic insights, using a full range of qualitative and quantitative research to explore perceptions and identify opportunities. We are the only market research company in the country using ground-breaking verbal and facial recognition AI technology to provide real time CX feedback to managers on customer and employee sentiment. This provides a powerful new tool for improving coaching, training and ensuring business compliance. Our industry-leading customer satisfaction and advocacy measurement program, APECS®, and our proprietary Net Advocacy Rating (NAR®) metric help companies improve customer experience and drive revenue. We also provide branding research, advertising and concept testing, feasibility studies, segmentation analysis and more. Quality in-house data collection through our 150-station TCPA-compliant CATI call center and our top-rated focus group facility. Independent research services with no outsourcing. Visit us at TheMSRgroup.com

Facility Photo Gallery

Facility Details

  • Location: Central
  • Building Type: Office Building
  • Facility Features: Catering facilities, Client lounge, High-definition TV, Office services, Onsite parking, Overhead projector, Recording - Audio, Recording - Digital, Recording - Video, Video-conferencing, Wired broadband, Wireless Internet
  • Travel time from airport: 20 mins
  • Travel time from downtown: 20 mins
  • Recruiting capabilities: Top-rated. Large and small group rooms. Large viewing room with attached client lounge. In-house recruiting and hostesses. Simultaneous TV monitors in respondent and viewing rooms. Perception Analyzers, ActiveGroup, FocusVision.

Facility Rooms

Room types Dimensions Capacity Observation capacity
Classroom
Focus Group
26X16 0 20
One-on-One
14X10 0 20
Client Lounge
16X10 8 8
Classroom
Focus Group
36X18 40 0

Contact Details

Email : Send an email

Telephone : (402) 392-0755

Key Personnel
Don Beck
President/CEO
(402) 392-0755
Tammy Mathews
Manager, Focus Group Division
(402) 392-0755
Martin Pacino
Director, Research and Methodology
(402) 392-0755
Samantha Fleck
Director, Business Development
(402) 392-0755
International Capabilities
Social Media
Services

Market Research Specialties

Research Solutions

Advertising Research
Business-to-Business Research
Customer Satisfaction / VOC / CX
Customer Satisfaction / VOC / CX
Customer Satisfaction / VOC / CX
Customer Satisfaction / VOC / CX
Customer Satisfaction / VOC / CX
Customer Satisfaction / VOC / CX
Customer Satisfaction / VOC / CX
Product Research
Product Testing
Public Opinion
Retail Research
Retail Research
Retail Research
Retail Research
Customer Satisfaction / VOC / CX

Research Services

Market Research
Market Research
Data Collection
Interviewing - Location
Interviewing - Location
Interviewing - Location
Mystery Shopping
Online Focus Groups / Interviews
Online Surveys
Online Surveys
Qualitative Services - Moderating
Qualitative Services - Moderating
Qualitative Services - Moderating
Qualitative Services
Qualitative Services
Qualitative Services - Related
Sampling & Recruiting

Industries & Demographics

Related Services & Software

Data Services
Analytical Services
Products

Products