Secure Content Testing (SCT) by Touchstone Research, Inc.
Proprietary content protection platform using dynamic and forensic watermarking to secure pre-release assets during qual and quant research studies.
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What is Secure Content Testing (SCT)
Key features:
Dynamic User-Level Watermarking
Applies personalized, traceable watermarks to each participant's content view, deterring unauthorized sharing and enabling identification of the source in the event of a leak.
Forensic Watermarking for Maximum Protection
Higher-security option embedding invisible forensic layers into long-form or highly sensitive video content, providing an additional layer of traceability beyond dynamic watermarking.
Supports All Major Content Formats
Protects video, images, PDFs, storyboards, concept statements, packaging designs, product decks, and more across any stage of the content development and testing process.
Compatible with Any Research Design
Integrates seamlessly into surveys, focus groups, IDIs, dial testing, insight communities, and pre-session assignments without disrupting the participant experience across devices.
Dial Tester Integration
Combines with TSR's proprietary Dial Tester platform to enable secure, real-time moment-by-moment audience feedback on pre-release or confidential content in a single study.