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itracks

itracks provides secure online focus group, interview and online discussion board software and support services.

Qualitative Research

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itracks Board/ itracks Community (Online & Mobile)

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itracks Board is used for online communities (MROCs) and bulletin Board focus groups (BBFGs). Our fully integrated interactive mobile and online platform gives you greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology. Key features include: video, t...

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Key features:

Mobile App

Users can interact with itracks Board using desktop, laptop or the fully integrated mobile app. Mobile app allows unlimited length video posts. Interparticipant communication allowed on mobile app.

Survey Integration

Leverage the easy to use Survey API's to link to recruitment or other online surveys. Survey participants can automatically integrate and connect to the Board from the survey.

Segmentation

Segment subgroups within the discussion board for small group discussions. Segmentation also used in reporting filtering.

Interparticipant Discussion

Questions can be set as interview (private with moderator), discussion (full discussion with other participants) and uninfluenced mode (participant must answer before viewing the answers of others).

Observer Role

Observers can view the discussion and add comments which are only viewable by the moderator and other observers.

Markup and other Activities

Add mark-up exercises with heat map reports, collage exercises, polling questions and more.

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INFO

301 Ontario Ave.

Saskatoon, Saskatchewan,
Canada

S7K 1S3

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ESOMAR (International)

Insights Association (United States)

QRCA (United States)

The Research Society (Australia)

Dan Weber

President

(306) 665.5026, Ext. 8264

Garnette Weber

CEO

(306) 665.5026, Ext. 8272