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Dana Stanley
Greenbook’s Chief Revenue Officer
Alter Agents vs InsightsNow
Company details
Description
Founded in 2010, Alter Agents is a full-service strategic market research consultancy reimagining research in an era of shifting decision making. Deep creative thinking and innovative solutions help Alter Agents’ clients understand consumer needs. The Alter Agents team believes that research must
It's hard to align product and brand strategy – but it's essential to design experiences people love. InsightsNow’s moments-based behavioral approach empowers visionary product leaders to activate insights and align product and brand strategy, building a healthier, happier world.
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Type of company
Data & Analytics
Consulting
Full Service
Full Service
International
Consulting
Top benefits
100% Woman Owned
Disruptive researchers
Published authors/leaders
Collaborative partners
Senior-level project mgmt
In-context Evaluations
Implicit Techniques
Behavioral Frameworks
ISO Certified, Secure
Sensory Brand Fingerprint
Location
Pasadena, California, United States
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Market Research Specialties
Full Service Market Research
Shopper Insights
Full Service Quantitative Market Research
Full Service Qualitative Market Research
Data Analysis
Business Issue: Gain trial
Concept Optimization Research
Product Development Research
Product Optimization Research
Taste Tests & Sensory Tests