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Dana Stanley
Greenbook’s Chief Revenue Officer
Astrea Analytics vs Material
Company details
Description
Astrea is a research and analytics firm that combines traditional research techniques (like choice modeling) with fast, actionable decision tools to support product innovation and commercial strategy. Solutions include rapid idea screening, product concept profiling, product variety profiling/ass
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Type of company
Data & Analytics
Full Service
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Cambridge, Massachusetts, United States
New York, New York, United States
Market Research Specialties
Price & Pricing Research
Market Simulation & Modeling
Agile Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Price Elasticity Analysis
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Features and attributes
Images
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