Astrea is a research and analytics firm that combines traditional research techniques (like choice modeling) with fast, actionable decision tools to support product innovation and commercial strategy. Solutions include rapid idea screening, product concept profiling, product variety profiling/ass
Smarter Insights for Sustainable Brand Growth
Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth.
Finding growth opportunities in a hypercompetitive mark
Data & Analytics
Full Service
Quantitative Research
Quantitative Research
Qualitative Research
Data & Analytics
Deep Industry Expertise
Practical and Usable Insights
Alternative Data Sources
Quick Turnaround Times
100% US-based Staff
Cambridge, Massachusetts, United States
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Price & Pricing Research
Market Simulation & Modeling
Agile Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Price Elasticity Analysis
Packaging Testing
Price & Pricing Research
Apparel & Clothing [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Foods & Nutrition [market sector expertise]
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Recommended by Clients [2025]