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Dana Stanley
Greenbook’s Chief Revenue Officer
Astrea Analytics vs TRC Insights
Company details
Description
Astrea is a research and analytics firm that combines traditional research techniques (like choice modeling) with fast, actionable decision tools to support product innovation and commercial strategy. Solutions include rapid idea screening, product concept profiling, product variety profiling/ass
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.
Type of company
Data & Analytics
Full Service
Quantitative Research
Data & Analytics
Full Service
Quantitative Research
Top benefits
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
Cambridge, Massachusetts, United States
Fort Washington, Pennsylvania, United States
Market Research Specialties
Price & Pricing Research
Market Simulation & Modeling
Agile Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Price Elasticity Analysis
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Features and attributes
Сredentials
Ratings & Testimonials
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Images
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]