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Dana Stanley
Greenbook’s Chief Revenue Officer
Astrea Analytics vs P&K Research
Company details
Description
Astrea is a research and analytics firm that combines traditional research techniques (like choice modeling) with fast, actionable decision tools to support product innovation and commercial strategy. Solutions include rapid idea screening, product concept profiling, product variety profiling/ass
For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve
Type of company
Data & Analytics
Full Service
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
Location
Cambridge, Massachusetts, United States
Chicago, Illinois, United States
Market Research Specialties
Price & Pricing Research
Market Simulation & Modeling
Agile Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Price Elasticity Analysis
Consumer Market Research
Sensory Research
Legal Claims Substantiation Research
Product Optimization Research
Home Use Tests
Images
Santa Ana Testing Room
Chicago Qual Kitchen
