Basis Global is an award-winning insight consultancy built for complexity and obsessed with clarity. We help leading brands across consumer, B2B, health, retail, financial services, and tech turn research into real commercial impact. With two decades of experience and operations spanning 60+ coun
Our clients are research leaders in large enterprises who are very successful like you, but sometimes face challenges such as:
**Gaps in customer understanding
**Poor customer experiences
**Ineffective marketing
**Slowing sales
**Lagging innovation
If this conn
Quantitative Research
Qualitative Research
Full Service
Data Collection
Quantitative Research
Qualitative Research
Global delivery. 60+ mkts.
ACTS framework. ROI clarity.
Most awarded FY25 consultancy
B2B growth unlocked
Commercial outcomes first
Customer Journey Mapping
Path-to-Purchase Research
Shopper Insights
B2B Research
Ad Hoc Research Support
Chicago, Illinois, United States
San Antonio, Texas, United States
Brand Image Tracking
Business-to-Business Research
International Business-to-Business Market Research
Tracking Research
Global Market Research Capabilities
Shopper Insights
Data Collection Field Services
Packaging Testing
Customer Satisfaction Research
Business-to-Business Research
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