Basis Global vs C+R Research

Basis Global
Basis Global

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C+R Research
C+R Research

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Company details

Description

Basis Global is an award-winning insight consultancy built for complexity and obsessed with clarity. We help leading brands across consumer, B2B, health, retail, financial services, and tech turn research into real commercial impact. With two decades of experience and operations spanning 60+ coun

For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear

Type of company

  • Quantitative Research

  • Qualitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Panels / Communities

Top benefits

  • Global delivery. 60+ mkts.

  • ACTS framework. ROI clarity.

  • Most awarded FY25 consultancy

  • B2B growth unlocked

  • Commercial outcomes first

  • Innovative Custom Research

  • Live and Online Qual

  • Agile Suite of Solutions

  • Communities

  • Multicultural Expertise

Location

Chicago, Illinois, United States

Chicago, Illinois, United States

Market Research Specialties

  • Brand Image Tracking

  • Business-to-Business Research

  • International Business-to-Business Market Research

  • Tracking Research

  • Global Market Research Capabilities

  • Business-to-Business Research

  • Consumer Attitude & Usage Research

  • Shopper Insights

  • Market Segmentation

  • Brand Equity Research

Features and attributes

  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Conversational Surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing