Basis Global vs C+R Research
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Company details
Description
Basis Global is an independent insight consultancy with teams in the UK and US. We work in two areas: brand tracking and consumer intelligence.
Most brand trackers hand over a dashboard and walk away. We build the opposite. Every tracker is calibrated to your category through ou
For 65+ years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resea
Type of company
Quantitative Research
Qualitative Research
Full Service
Qualitative Research
Quantitative Research
Panels / Communities
Top benefits
Global delivery. 60+ mkts.
ACTS framework. ROI clarity.
Most awarded FY25 consultancy
B2B growth unlocked
Commercial outcomes first
Innovative Custom Research
Live and Online Qual
Agile Suite of Solutions
Communities
Multicultural Expertise
Location
Chicago, Illinois, United States
Chicago, Illinois, United States
Market Research Specialties
Brand Image Tracking
Business-to-Business Research
International Business-to-Business Market Research
Tracking Research
Global Market Research Capabilities
Shopper Insights
Market Segmentation
Insight Communities (MROC)
Consumer Durables [market sector expertise]
Agile Market Research