Basis Global vs Starlight Analytics
Company details
Description
Basis Global is an independent insight consultancy with teams in the UK and US. We work in two areas: brand tracking and consumer intelligence.
Most brand trackers hand over a dashboard and walk away. We build the opposite. Every tracker is calibrated to your category through ou
Smarter Insights for Sustainable Brand Growth
Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth.
Finding growth opportunities in a hypercompetitive mark
Type of company
Quantitative Research
Qualitative Research
Full Service
Quantitative Research
Qualitative Research
Data & Analytics
Top benefits
Global delivery. 60+ mkts.
ACTS framework. ROI clarity.
Most awarded FY25 consultancy
B2B growth unlocked
Commercial outcomes first
Deep Industry Expertise
Practical and Usable Insights
Alternative Data Sources
Quick Turnaround Times
100% US-based Staff
Location
Chicago, Illinois, United States
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Market Research Specialties
Brand Image Tracking
Business-to-Business Research
International Business-to-Business Market Research
Tracking Research
Global Market Research Capabilities
Packaging Testing
Price & Pricing Research
Apparel & Clothing [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Foods & Nutrition [market sector expertise]
Features and attributes
Сredentials
Ratings & Testimonials
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Recognition
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Recommended by Clients [2025]