Basis Global is an independent global insights consultancy with teams in the US and UK, working across more than 60 markets. We help consumer, B2B and healthcare organizations solve complex business challenges through bespoke research spanning brand strategy, tr
Smarter Insights for Sustainable Brand Growth
Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth.
Finding growth opportunities in a hypercompetitive market is hard. You want to kno
Quantitative Research
Qualitative Research
Full Service
Quantitative Research
Qualitative Research
Data & Analytics
Global delivery. 60+ mkts.
ACT framework. ROI clarity.
Most awarded FY25 consultancy
B2B growth unlocked
Commercial outcomes first
Deep Industry Expertise
Practical and Usable Insights
Alternative Data Sources
Quick Turnaround Times
100% US-based Staff
Chicago, Illinois, United States
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Brand Image Tracking
Business-to-Business Research
International Business-to-Business Market Research
Tracking Research
Global Market Research Capabilities
Price & Pricing Research
Apparel & Clothing [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Foods & Nutrition [market sector expertise]
Product Testing
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