Basis Global vs decision point

Basis Global is an independent insight consultancy with teams in the UK and US. We work in two areas: brand tracking and consumer intelligence.

Most brand trackers hand over a dashboard and walk away. We build the opposite. Every tracker is calibrated to your category through ou

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar