Basis Global vs decision point

Basis Global is an independent global insights consultancy with teams in the US and UK, working across more than 60 markets. We help consumer, B2B and healthcare organizations solve complex business challenges through bespoke research spanning brand strategy, tr

At decision point, we turn consumer understanding into better business decisions and growth opportunities. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring the research expertise and business perspective to move you