Basis Global vs NewtonX

Basis Global
Basis Global

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Company details

Description

Basis Global is an award-winning insight consultancy built for complexity and obsessed with clarity. We help leading brands across consumer, B2B, health, retail, financial services, and tech turn research into real commercial impact. With two decades of experience and operations spanning 60+ coun

The world’s leading businesses find their advantage with NewtonX.

NewtonX is the only B2B research company that solves the challenges of today’s insights leaders by connecting them with verified business expertise. To do this, we built the most sophisticated algorithm in the resea

Type of company

  • Quantitative Research

  • Qualitative Research

  • Full Service

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Global delivery. 60+ mkts.

  • ACTS framework. ROI clarity.

  • Most awarded FY25 consultancy

  • B2B growth unlocked

  • Commercial outcomes first

  • 100% ID-Verified

  • 1.1 billion reach

  • 140 industries globally

  • Niche audiences

  • Custom recruiting

Location

Chicago, Illinois, United States

New York, New York, United States

Market Research Specialties

  • Brand Image Tracking

  • Business-to-Business Research

  • International Business-to-Business Market Research

  • Tracking Research

  • Global Market Research Capabilities

  • Business-to-Business Research

  • Advertising Research

  • B2B Research Market & Competitive Intelligence

  • Healthcare & Medical [market sector expertise]

  • International Market Research with Consumers

Features and attributes

  • AI-Enhanced Moderation
  • Advanced Analytics
  • All-in-one platform
  • Asynchronous platform
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Chatbots for recruitment
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Marketplace / Programmatic
  • Mobile UX and accessibility
  • Mobile platform
  • Mobile-First
  • Natural language queries
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Respondent experience tools
  • Sample blend & targeting by AI
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Synthetic sampling
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Workflow Automation
  • AI-Enhanced Moderation
  • Advanced Analytics
  • All-in-one platform
  • Asynchronous platform
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Chatbots for recruitment
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Marketplace / Programmatic
  • Mobile UX and accessibility
  • Mobile platform
  • Mobile-First
  • Natural language queries
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Respondent experience tools
  • Sample blend & targeting by AI
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Synthetic sampling
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Workflow Automation