Basis Global vs GOLD RESEARCH INC
Company details
Description
Basis Global is an award-winning insight consultancy built for complexity and obsessed with clarity. We help leading brands across consumer, B2B, health, retail, financial services, and tech turn research into real commercial impact. With two decades of experience and operations spanning 60+ coun
Gold Research Inc. helps insights, marketing, sales, and innovation leaders in large enterprises turn customer understanding into measurable business action.
Our clients are successful organizations, but even strong teams can face challenges such as gaps in customer understanding, poor cust
Type of company
Quantitative Research
Qualitative Research
Full Service
Quantitative Research
Qualitative Research
Full Service
Top benefits
Global delivery. 60+ mkts.
ACTS framework. ROI clarity.
Most awarded FY25 consultancy
B2B growth unlocked
Commercial outcomes first
Customer Journey Mapping
Path-to-Purchase Research
Shopper Insights
B2B Research
Brand Tracking
Location
Chicago, Illinois, United States
San Antonio, Texas, United States
Market Research Specialties
Brand Image Tracking
Business-to-Business Research
International Business-to-Business Market Research
Tracking Research
Global Market Research Capabilities
Shopper Insights
Data Collection Field Services
Packaging Testing
Customer Satisfaction Research
Business-to-Business Research
Features and attributes
Images
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