Basis Global vs Material
Company details
Description
Basis Global is an award-winning insight consultancy built for complexity and obsessed with clarity. We help leading brands across consumer, B2B, health, retail, financial services, and tech turn research into real commercial impact. With two decades of experience and operations spanning 60+ coun
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Type of company
Quantitative Research
Qualitative Research
Full Service
Full Service
Qualitative Research
Quantitative Research
Top benefits
Global delivery. 60+ mkts.
ACTS framework. ROI clarity.
Most awarded FY25 consultancy
B2B growth unlocked
Commercial outcomes first
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Chicago, Illinois, United States
New York, New York, United States
Market Research Specialties
Brand Image Tracking
Business-to-Business Research
International Business-to-Business Market Research
Tracking Research
Global Market Research Capabilities
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers