Basis Global vs Material
Company details
Description
Basis Global is an independent global insights consultancy with teams in the US and UK, working across more than 60 markets. We help consumer, B2B and healthcare organizations solve complex business challenges through bespoke research spanning brand strategy, tr
Material is a global growth intelligence company. For 50 years, Material has built behavioral science into the insights, strategies, brands, experiences and platforms that move markets. Its culture-shaping design studio, Aruliden, gives that work form, from identity and product to packaging and e
Type of company
Quantitative Research
Qualitative Research
Full Service
Full Service
Qualitative Research
Quantitative Research
Top benefits
Global delivery. 60+ mkts.
ACT framework. ROI clarity.
Most awarded FY25 consultancy
B2B growth unlocked
Commercial outcomes first
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Chicago, Illinois, United States
New York, New York, United States
Market Research Specialties
Brand Image Tracking
Business-to-Business Research
International Business-to-Business Market Research
Tracking Research
Global Market Research Capabilities
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers