Big Village vs Material

Big Village is a research and analytics business that helps brands and agencies better understand customer behavior, intentions, and attitudes to drive effective marketing and innovation.

We provide fast-track learning and human-led decision support to help brands genuinely commit

Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici