Decision Analyst vs InsightsNow

Decision Analyst
Decision Analyst

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InsightsNow
InsightsNow

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Company details

Description

Decision Analyst is a global research and analytical consulting agency, serving Fortune 500 companies, advertising agencies, and consulting firms. Custom, primary research and analytical consulting are the firm’s foundational compe

It's hard to align product and brand strategy – but it's essential to design experiences people love. InsightsNow’s moments-based behavioral approach empowers visionary product leaders to activate insights and align product and brand strategy, building a healthier, happier world.

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Type of company

  • Data & Analytics

  • Consulting

  • Full Service

  • Full Service

  • International

  • Consulting

Top benefits

  • Outstanding Qualitative

  • Superb Advanced Analytics

  • Global Expertise

  • Strategy Optimization

  • Brand Building

  • In-context Evaluations

  • Implicit Techniques

  • Behavioral Frameworks

  • ISO Certified, Secure

  • Sensory Brand Fingerprint

Location

Arlington, Texas, United States

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Market Research Specialties

  • Segmentation Analytics

  • Price & Pricing Research

  • Home Use Tests

  • Business-to-Business Research

  • International Market Research with Consumers

  • Business Issue: Gain trial

  • Concept Optimization Research

  • Product Development Research

  • Product Optimization Research

  • Taste Tests & Sensory Tests

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Brand monitoring
  • Collaboration & Storytelling
  • Custom tracking surveys
  • Data Warehousing & Integration
  • Ideation and co-creation tools
  • Mobile ethnography
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Advanced Analytics
  • Asynchronous platform
  • Brand monitoring
  • Collaboration & Storytelling
  • Custom tracking surveys
  • Data Warehousing & Integration
  • Ideation and co-creation tools
  • Mobile ethnography
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools