We help brands win when it matters most. We started by working for Mars, Campbell's, Kimberly Clark, Ikea, then we built the firm we always wished we had—where powerful insights, bold brand strategy, and standout design come together seamlessly. All grounded in our ‘real world’ experience.
The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.
We are a team of brand experts, stra
Panels / Communities
Full Service
Consulting
Data & Analytics
Consulting
Full Service
Insights driven strategy
We were clients at F500 brands
Innovation approaches
CPG, Retail, Pharma Experience
FinSrv, Tech, Media Experience
We are outcome driven
We put empathy first
We see humans in data
We see what others don't
We drive real growth
Philadelphia, Pennsylvania, United States
Chicago, Illinois, United States
Brand Positioning Research
Insight Communities (MROC)
Strategic Market Research
Full Service Market Research
Knowledge Management Systems
Business Issue: Brand / product / service launch
Advertising Research
Advertising Communication Strategy Research
International Market Research with Consumers
Idea Generation
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