Focus: Digital Twins vs itracks

Focus: Digital Twins
Focus: Digital Twins

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Company details

Description

Digital Twins for Qualitative Research

Focus creates AI digital twins from in-depth interviews with real people. Each twin reflects an individual’s experiences and perspectives, giving you a new way to explore customer reactions through virtual focus groups and one-to-one

itracks is a qualitative data collection software platform offering a comprehensive technology solution for qualitative researchers. Our main offerings include itracks Realtime for focus groups and interviews, and itracks Board for discussion boards and communities. We're trusted by market resear

Type of company

  • Software & Technology

  • Qualitative Research

  • Qualitative Research

  • Support Services

  • Software & Technology

Top benefits

  • Custom, proprietary twins.

  • Created by research veterans.

  • Traceable, rated results.

  • Directional by design.

  • Trusted by Google & MetLife.

  • Stakeholder Engagement

  • End-to-end Solution

  • Private & Secure

  • Built for Researchers

  • AI-enabled Qualitative Analysis

Location

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Saskatoon, Saskatchewan, Canada

Market Research Specialties

  • Virtual Personas & Digital Twins for Research

  • Online Focus Groups

  • Online In-Depth & One-on-One Interviews

  • Automated Market Research Platforms

  • Business Issue: Brand / product / service launch

  • Mobile Ethnography

  • Mobile Qualitative Research

  • Online Bulletin Boards

  • Online Focus Groups

  • Online In-Depth & One-on-One Interviews

Features and attributes

  • Asynchronous platform
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Participant CRM
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Asynchronous platform
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Participant CRM
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Demo recording

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    Get Dialed-In with itracks: Ad-testing Video Tech for Focused, Nuanced, Actionable Insights

    demo
    20 min

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    Сredentials

    Ratings & Testimonials

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    5

    Based on 2 ratings

    See details

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    Focus: Digital Twins

    Focus: Digital Twins

    Focus: Digital Twins

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