Forethought vs EthniFacts
Company details
Description
Forethought is a marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, communications, customer experience and offer optimization.
The 100-strong team partner with leading brands in North America and the Asia Pacific region from
EthniFacts provides innovative and actionable research and data utilizing unique cultural and personality (Big 5) constructs. At EthniFacts, we challenge outdated assumptions by diving deep into behavioral indicators, modes of contextual and situational identity, and innovative demographic looks
Type of company
Data & Analytics
Consulting
Full Service
Consulting
Full Service
Quantitative Research
Top benefits
Multicultural Expertise
General Mkt Culture Tools
Syndicated Data Tools
Big 5 Personality Tools
Quant & Qual Expertise
Location
VIC, Australia
Irving , Texas, United States
Market Research Specialties
Customer Satisfaction Research
Advertising Effectiveness Research
Brand Loyalty / Satisfaction Research
Brand Positioning Research
Brand Equity Research
Psychographic Research
Full Service Market Research
Market Research with Multicultural Audiences
Syndicated & Published Reports
Market Research Solutions for New Products