GAPbuster Worldwide (GBW) vs Forethought

GAPbuster Worldwide (GBW)
GAPbuster Worldwide (GBW)

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Forethought
Forethought

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Company details

Description

GBW has provided a wide range of customer experience (CX) measurement programs around the world for over 25 years.
We work with some of the worlds largest brands & retailers to deliver bespoke measurement programs that meet specific business objectives.
These include:
Mystery Shopping

Forethought is a marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, communications, customer experience and offer optimization.


The 100-strong team partner with leading brands in North America and the Asia Pacific region from

Type of company

  • Data & Analytics

  • Consulting

  • Mystery Shopping

  • Data & Analytics

  • Consulting

  • Full Service

Top benefits

  • Full CX Measurement Offer

  • Unparalleled Global Reach

  • Custom Design Programmes

  • Full Serve CX Consultancy

  • Unique Reporting Platform

    Location

    ---

    VIC, Australia

    Market Research Specialties

    • Global Market Research Capabilities

    • Customer Experience Research

    • Customer NPS Measurement

    • Mystery Shopping

    • Mystery Shopping in Competitor Shops

    • Customer Satisfaction Research

    • Advertising Effectiveness Research

    • Brand Loyalty / Satisfaction Research

    • Brand Positioning Research

    • Brand Equity Research

    Features and attributes

  • Advanced Analytics
  • Collaboration & Storytelling
  • Qualitative Data Analysis
  • Survey Analysis
  • Synthetic Data & Participants
  • Advanced Analytics
  • Collaboration & Storytelling
  • Qualitative Data Analysis
  • Survey Analysis
  • Synthetic Data & Participants