GAPbuster Worldwide (GBW)

GBW has provided a wide range of customer experience (CX) measurement programs around the world for over 25 years.
We work with some of the worlds largest brands & retailers to deliver bespoke measurement programs that meet specific business objectives.
These include:
Mystery Shopping - providing an unparalleled opportunity to measure your customer's experiences against your own aspirational brand standards, using our existing panel of trained shoppers.
Voice of Customer Surveys - providing every customer with the opportunity to share their feedback based upon their experiences in-store/online.

Evaluate self-assessment tool - we provide the tools to your store teams that enables real-time visibility & feedback on current promotions & seasonal executions, to help improve compliance & operational support where it’s most needed.

Retail / Brand compliance audit - an announced visit by our trained & certified auditors, to help assess your store's compliance against your own business & legal requirements.

Employee Engagement - an opportunity for you & your teams to share how you feel & see the business you work for, based upon specifically chosen areas of insight you’re looking for.

All of the above is underpinned with a unique reporting capability that enables programs to be reported as separate components, or integrated into a single suite in order to support the focus, prioritization & ultimately remedial action by each level within your organization - from front line teams & managers to your regional management & leadership teams. We deliver everything from static store reports, to our own dynamic reporting suite (GDX).
Finally, we know the importance of ensuring data & insights are not simply nice-to-know but lead to real actions & outcomes. Our Action Tracking capabilities capture images & resolutions - or escalates issues accordingly, to ensure your CX measurements drive real change and improvement.