The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.
We are a team of brand experts, stra
Data & Analytics
Consulting
Quantitative Research
Data & Analytics
Consulting
Full Service
Segmentation
Sentiment Analysis
Behavior + Data Sciences
Topic Modeling / NLP
Data Visualization
We are outcome driven
We put empathy first
We see humans in data
We see what others don't
We drive real growth
Berkeley, California, United States
Chicago, Illinois, United States
Segmentation Analytics
Market Segmentation
Consumer Trends Research
Hybrid & Mixed Methodology Market Research
Statistical Analysis
Business Issue: Brand / product / service launch
Advertising Research
Advertising Communication Strategy Research
International Market Research with Consumers
Idea Generation
Sharable Annotated Quick Clips
Segmentation from Survey Data
Qualitative Review Platforms
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