At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Data & Analytics
Consulting
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Segmentation
Sentiment Analysis
Behavior + Data Sciences
Topic Modeling / NLP
Data Visualization
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Berkeley, California, United States
Madison, Wisconsin, United States
Segmentation Analytics
Market Segmentation
Consumer Trends Research
Hybrid & Mixed Methodology Market Research
Statistical Analysis
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
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Sharable Annotated Quick Clips
Segmentation from Survey Data
Qualitative Review Platforms