Highlight vs Pureprofile

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Pureprofile
Pureprofile

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Company details

Description

Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s p

Pureprofile is a leading global data and insights organisation providing online research for agencies, marketers, researchers and publishers for over 20 years. With access to over 20 million global panellists, we have run studies in over 100 countries, delivering large scale nationally representa

Type of company

  • Data & Analytics

  • Qualitative Research

  • Software & Technology

  • Data & Analytics

  • Panels / Communities

  • Software & Technology

Top benefits

  • >90% Completion Rates

  • Expert Research Blueprints

  • Turnkey Logistics

  • High Quality Respondents

  • Real-Time Data Dashboards

  • Global proprietary panels

  • 12 Global offices

  • MRS company partner

  • All timezones supported

  • Proprietary SaaS solution

Location

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Market Research Specialties

  • Home Use Tests

  • Foods & Nutrition [market sector expertise]

  • Pet Owners / Foods / Supplies [market sector expertise]

  • Market Research with Children

  • Beverages [market sector expertise]

  • Online Research Panels

  • Online Proprietary Research Panels

  • Full Service Quantitative Market Research

  • Data Analysis

  • Global Market Research Capabilities

Features and attributes

  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand monitoring
  • Conversational Surveys
  • Custom tracking surveys
  • Customizable Dashboards
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Synthetic sampling
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand monitoring
  • Conversational Surveys
  • Custom tracking surveys
  • Customizable Dashboards
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Synthetic sampling
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Demo recording

    Highlight: Product Intelligence Platform Demo

    demo
    30 min

    Watch Recording

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    Images

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