Our services are built on the Human Co™ Strategic Framework, a proprietary approach that combines emotional intelligence, human intuition, cultural empathy, AI-powered insight, and design to drive meaningful transformation. We help
The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.
We are a team of brand experts, stra
Consulting
Full Service
International
Data & Analytics
Consulting
Full Service
Emotion-Driven Innovation
Human Co™ Strategic Framework
Cross-Industry Expertise
Culture & Leadership Evolution
Human Insights Powered by AI
We are outcome driven
We put empathy first
We see humans in data
We see what others don't
We drive real growth
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Chicago, Illinois, United States
Consumer Trends Research
Psychological / Motivational Research
Social Listening & Analytics
Market Research with Multicultural Audiences
Financial Industry [market sector expertise]
Business Issue: Brand / product / service launch
Advertising Research
Advertising Communication Strategy Research
International Market Research with Consumers
Idea Generation