Human Dot Plus vs The Sound

Human Dot Plus
Human Dot Plus

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The Sound
The Sound

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Company details

Description

Our services are built on the Human Co™ Strategic Framework, a proprietary approach that combines emotional intelligence, human intuition, cultural empathy, AI-powered insight, and design to drive meaningful transformation. We help

The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.


We are a team of brand experts, stra

Type of company

  • Consulting

  • Full Service

  • International

  • Data & Analytics

  • Consulting

  • Full Service

Top benefits

  • Emotion-Driven Innovation

  • Human Co™ Strategic Framework

  • Cross-Industry Expertise

  • Culture & Leadership Evolution

  • Human Insights Powered by AI

  • We are outcome driven

  • We put empathy first

  • We see humans in data

  • We see what others don't

  • We drive real growth

Location

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Chicago, Illinois, United States

Market Research Specialties

  • Consumer Trends Research

  • Psychological / Motivational Research

  • Social Listening & Analytics

  • Market Research with Multicultural Audiences

  • Financial Industry [market sector expertise]

  • Business Issue: Brand / product / service launch

  • Advertising Research

  • Advertising Communication Strategy Research

  • International Market Research with Consumers

  • Idea Generation

Features and attributes

  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools