InsightsNow vs Evaluative Criteria, a division of CRG Global
Company details
Description
It's hard to align product and brand strategy – but it's essential to design experiences people love. InsightsNow’s moments-based behavioral approach empowers visionary product leaders to activate insights and align product and brand strategy, building a healthier, happier world.
Fo
Evaluative Criteria, Inc. (ECI) is part of the CRG Global portfolio of companies, a leader in the execution of custom research for Innovation, Research and Brand teams. For over 50 years, ECI has demonstrated its dedication to the Market Research Industry. We have evolved and continue to differen
Type of company
Full Service
International
Consulting
Data & Analytics
Consulting
Full Service
Top benefits
In-context Evaluations
Implicit Techniques
Behavioral Frameworks
ISO Certified, Secure
Sensory Brand Fingerprint
Experienced Researchers
Strong Sector Expertise
Solutions Not Products
Business Driven Results
Collaborative Support
Location
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Tarrytown, New York, United States
Market Research Specialties
Business Issue: Gain trial
Concept Optimization Research
Product Development Research
Product Optimization Research
Taste Tests & Sensory Tests
Product Testing
Concept Testing
Consumer Attitude & Usage Research
Full Service Market Research
Cosmetics & Beauty Aids [market sector expertise]