InsightsNow vs MERCAPLAN Central America & Caribbean
Company details
Description
It's hard to align product and brand strategy – but it's essential to design experiences people love. InsightsNow’s moments-based behavioral approach empowers visionary product leaders to activate insights and align product and brand strategy, building a healthier, happier world.
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MERCAPLAN Central America & Caribbean is one of the leading marketing research agencies operating in the region, experienced in co-ordinating multi-country projects. With clients in over 40 countries, MERCAPLAN Central America & Caribbean is one of the few agencies in the region capable o
Type of company
Full Service
International
Consulting
Consulting
Data Collection
Full Service
Top benefits
In-context Evaluations
Implicit Techniques
Behavioral Frameworks
ISO Certified, Secure
Sensory Brand Fingerprint
Multi-country management.
Experts in Caribbean.
Great Qual facilities.
LatAm network
150+ fulltime team
Location
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San Pedro Sula, Honduras
Market Research Specialties
Business Issue: Gain trial
Concept Optimization Research
Product Development Research
Product Optimization Research
Taste Tests & Sensory Tests
Advertising Research Advertising Tracking
Brand Equity Research
Brand Image Tracking
Corporate Image / Identity Research
Consumer Attitude & Usage Research
Features and attributes
Images
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Panama I
Guatemala
Costa Rica