Ironwood Insights Group-Qualitative (formerly known as Observation Baltimore), offers a full suite of qualitative capabilities with award-winning moderators and precise recruiting of consumers, physicians, healthcare professionals, and business professionals for online
We help new brands build presence and established brands maintain relevance. Whether you’re trying to gauge receptivity to a new product idea or brand message, or you’re looking to tackle a business challenge, we’re GOOD at digging deep to understand what your consumers want, need and will respon
Full Service
Recruiting
Focus Group Facility
Focus Group Facility
Qualitative Research
Recruiting
Precise recruiting!
Outreach is tenacious!
Proactive communication!
Project management!
Market research experts!
Custom Research Solutions
Anything-But-Ordinary
Actionable insights
Engaged Participants
Honesty
Baltimore, Maryland, United States
Richmond, Virginia, United States
Recruiting for Focus Groups
Recruiting for Market Research
Full Service Qualitative Market Research
Recruiting for Online Focus Groups & Interviews
Mobile Ethnography
Full Service Qualitative Market Research
Focus Group Facilities - Non-Traditional
Business Issue: Brand repositioning
Product Testing
Promotion Development & Evaluation Research
Reception Area
Reception Area
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