Ironwood Insights Group-Qualitative (fka Observation Baltimore) vs Good Run Research & Recreation

Ironwood Insights Group-Qualitative (fka Observation Baltimore)
Ironwood Insights Group-Qualitative (fka Observation Baltimore)

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Good Run Research & Recreation
Good Run Research & Recreation

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Company details

Description

Ironwood Insights Group-Qualitative (formerly known as Observation Baltimore), offers a full suite of qualitative capabilities with award-winning moderators and precise recruiting of consumers, physicians, healthcare professionals, and business professionals for online

We help new brands build presence and established brands maintain relevance. Whether you’re trying to gauge receptivity to a new product idea or brand message, or you’re looking to tackle a business challenge, we’re GOOD at digging deep to understand what your consumers want, need and will respon

Type of company

  • Full Service

  • Recruiting

  • Focus Group Facility

  • Focus Group Facility

  • Qualitative Research

  • Recruiting

Top benefits

  • Precise recruiting!

  • Outreach is tenacious!

  • Proactive communication!

  • Project management!

  • Market research experts!

  • Custom Research Solutions

  • Anything-But-Ordinary

  • Actionable insights

  • Engaged Participants

  • Honesty

Location

Baltimore, Maryland, United States

Richmond, Virginia, United States

Market Research Specialties

  • Recruiting for Focus Groups

  • Recruiting for Market Research

  • Full Service Qualitative Market Research

  • Recruiting for Online Focus Groups & Interviews

  • Mobile Ethnography

  • Full Service Qualitative Market Research

  • Focus Group Facilities - Non-Traditional

  • Business Issue: Brand repositioning

  • Product Testing

  • Promotion Development & Evaluation Research

Features and attributes

  • Asynchronous platform
  • Brand management
  • Brand monitoring
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Intercept sampling
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Panel / Panel management
  • Participant CRM
  • Physical product testing
  • Physical store
  • Product analytics
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Social networks
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Visual analysis tools
  • Web usability testing
  • Asynchronous platform
  • Brand management
  • Brand monitoring
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Intercept sampling
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Panel / Panel management
  • Participant CRM
  • Physical product testing
  • Physical store
  • Product analytics
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Social networks
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Visual analysis tools
  • Web usability testing
  • Images

    Ironwood Insights Group-Qualitative (fka Observation Baltimore)

    Ironwood Insights Group-Qualitative (fka Observation Baltimore)

    Ironwood Insights Group-Qualitative (fka Observation Baltimore)

    Good Run Research & Recreation

    Good Run Research & Recreation

    Reception Area

    Good Run Research & Recreation

    Reception Area