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Dana Stanley
Greenbook’s Chief Revenue Officer
MarketCast vs AMC Global
Company details
Description
MarketCast research, analytics, and data science fuels fandom for leading lifestyle brands and media and entertainment companies. Our unique mix of qualitative and quantitative research is combined with modern technology platforms to provide clients with powerful insights to inform critical busin
AMC Global delivers insights from real consumers in real markets to help you optimize your launch strategies. We work with outstanding client partners including Coca-Cola, Kraft Heinz, L'Oreal, Nestle, Reckitt and Tyson.
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Type of company
Data & Analytics
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
Powering the Ad Lifecycle
Next-Gen Brand Tracking
Entertainment Research
Measuring Ad Attribution
Fandom Research & Insight
Launch Phase Research
Expert Quant and Qual Research
PFU™ (Purchaser Follow-Up)
Innovative Actionable Reports
Full Product Lifecycle Studies
Location
Culver City, California, United States
Blue Bell, Pennsylvania, United States
Market Research Specialties
Advertising Effectiveness Research
Advertising Research Advertising Tracking
Advertising Communication Strategy Research
Advertising Copy Testing - Digital Media
Advertising Copy Testing - Traditional Media
Business Issue: Brand / product / service launch
Brand Identity Research
Package Development Research
New Product Post-Launch Tracking
Shopper Insights