AMC Global vs C+R Research

AMC Global
AMC Global

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C+R Research
C+R Research

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Company details

Description

AMC Global delivers insights from real consumers in real markets to help you optimize your launch strategies. We work with outstanding client partners including Coca-Cola, Kraft Heinz, L'Oreal, Nestle, Reckitt and Tyson.

For 65 years, C+R Research, a women-owned, full-service marketing insights agency, has been helping brands grow by delivering great research, deep perspective, and committed client service. We are dedicated to delivering smartly designed resear

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Qualitative Research

  • Quantitative Research

  • Panels / Communities

Top benefits

  • Launch Phase Research

  • Expert Quant and Qual Research

  • PFU™ (Purchaser Follow-Up)

  • Innovative Actionable Reports

  • Full Product Lifecycle Studies

  • Innovative Custom Research

  • Live and Online Qual

  • Agile Suite of Solutions

  • Communities

  • Multicultural Expertise

Location

Blue Bell, Pennsylvania, United States

Chicago, Illinois, United States

Market Research Specialties

  • Business Issue: Brand / product / service launch

  • Brand Identity Research

  • Package Development Research

  • New Product Post-Launch Tracking

  • Shopper Insights

  • Business-to-Business Research

  • Consumer Attitude & Usage Research

  • Shopper Insights

  • Market Segmentation

  • Brand Equity Research

Features and attributes

  • AI-Enhanced Moderation
  • Behavioral capabilities
  • Brand monitoring
  • Collaboration & workflow
  • Conversational Surveys
  • Custom tracking surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Proprietary data
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Behavioral capabilities
  • Brand monitoring
  • Collaboration & workflow
  • Conversational Surveys
  • Custom tracking surveys
  • E-commerce
  • Insight Communities
  • Integration w. marketing tools
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Proprietary data
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Web usability testing