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Dana Stanley
Greenbook’s Chief Revenue Officer
Material vs NAILBITER
Company details
Description
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
The platform quantitatively codes stated, latent and emotional decisions, revealing hidde
Type of company
Full Service
Qualitative Research
Quantitative Research
Data & Analytics
Full Service
Quantitative Research
Top benefits
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
see your shopper shop
hear your shopper shop
behavioral and actionable
full service consulting
Real, not recall
Location
New York, New York, United States
Herndon, Virginia, United States
Market Research Specialties
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Shopper Insights
New Product Post-Launch Tracking
Shopper Journey Mapping
Virtual Reality / Augmented Reality Software
Concept Optimization Research