NAILBITER vs Horowitz Research, A Division of M/A/R/C Research

NAILBITER
NAILBITER

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Horowitz Research, A Division of M/A/R/C Research
Horowitz Research, A Division of M/A/R/C Research

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Company details

Description

NAILBITER’s quantitative behavioral Videometrics technology platform allows manufacturers and researchers to "see" and “hear” their consumers make product decisions in-store and online through video.

The platform quantitatively codes stated, latent and emotional decisions, revealing hidde

Today, having a research partner with deep experience in cultural insights is a must. Horowitz is not just a great multicultural and diverse research company, we are a great research company for a multicultural and diverse world. We have been a thought leader in the multicultural space for more t

Type of company

  • Data & Analytics

  • Full Service

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • see your shopper shop

  • hear your shopper shop

  • behavioral and actionable

  • full service consulting

  • Real, not recall

  • Consumer Insights

  • Multicultural Research

  • Gen Z Research

  • Accelerated Solutions

Location

Herndon, Virginia, United States

Irving, Texas, United States

Market Research Specialties

  • Shopper Insights

  • New Product Post-Launch Tracking

  • Shopper Journey Mapping

  • Virtual Reality / Augmented Reality Software

  • Concept Optimization Research

  • Market Research with Generation Z

  • Agile Market Research

  • Healthcare & Medical [market sector expertise]

  • Retail Industry [market sector expertise]

  • Market Research with LGBTQ Audiences

Features and attributes

  • Behavioral capabilities
  • Brand monitoring
  • Custom tracking surveys
  • Insight Communities
  • Live Forums and Chats
  • Qual & quant integration
  • Behavioral capabilities
  • Brand monitoring
  • Custom tracking surveys
  • Insight Communities
  • Live Forums and Chats
  • Qual & quant integration
  • Demo recording

    Nailbiter Demo

    demo
    20 min

    Watch Recording

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