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Dana Stanley
Greenbook’s Chief Revenue Officer
NAILBITER vs Material
Company details
Description
The platform quantitatively codes stated, latent and emotional decisions, revealing hidde
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-ce
Type of company
Data & Analytics
Full Service
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
see your shopper shop
hear your shopper shop
behavioral and actionable
full service consulting
Real, not recall
Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design
Location
Herndon, Virginia, United States
New York, New York, United States
Market Research Specialties
Shopper Insights
New Product Post-Launch Tracking
Shopper Journey Mapping
Virtual Reality / Augmented Reality Software
Concept Optimization Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers