Nichefire vs Highlight

Nichefire

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Highlight

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Company details

Description

We founded Nichefire after our own first-hand frustrations. As former power users of social listening tools, we were overwhelmed by the volume of data and the need to get the exact keywords and then make sense of all the results. It became our goal to help our clients and their stakeholders see imme

Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence.

Type of company

Data & Analytics
Consulting
Software & Technology

Data & Analytics
Qualitative Research
Software & Technology

Top benefits

Fast, Actionable Insights
Predict Cultural Trends
Social Intelligence
Custom Reports
Custom Dashboards

>90% Completion Rates
<1 Week to Data
Turnkey Logistics
High Quality Respondents
Real-Time Data Dashboards

Location

Cincinnati, Ohio, United States

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Market Research Specialties

Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
B2B Research Market & Competitive Intelligence
Consumer Trends Research
Consumer Lifestyle & Value Trends

Home Use Tests
Foods & Nutrition [market sector expertise]
Pet Owners / Foods / Supplies [market sector expertise]
Alcoholic Beverages [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]

Features and attributes

Advanced Analytics

All-in-one platform

All-in-one suite

Asynchronous platform

Behavioral capabilities

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Mobile UX and accessibility

Mobile platform

Panel / Panel management

Physical product testing

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Visual analysis tools

Advanced Analytics

All-in-one platform

All-in-one suite

Asynchronous platform

Behavioral capabilities

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Mobile UX and accessibility

Mobile platform

Panel / Panel management

Physical product testing

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Visual analysis tools

Demo recording

Nichefire: Predict the Pulse of the World with Cultural Insights

demo

30 min

Watch Recording

Highlight: Product Intelligence Platform Demo

demo

30 min

Watch Recording

Images

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