Nichefire vs The Sound

Nichefire
Nichefire

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The Sound
The Sound

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Company details

Description

We founded Nichefire after our own first-hand frustrations. As former power users of social listening tools, we were overwhelmed by the volume of data and the need to get the exact keywords and then make sense of all the results. It became our goal to help our clients and their stakeholders see imme

The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.


We are a team of brand experts, stra

Type of company

  • Data & Analytics

  • Consulting

  • Software & Technology

  • Data & Analytics

  • Consulting

  • Full Service

Top benefits

  • Fast, Actionable Insights

  • Predict Cultural Trends

  • Social Intelligence

  • Custom Reports

  • Custom Dashboards

  • We are outcome driven

  • We put empathy first

  • We see humans in data

  • We see what others don't

  • We drive real growth

Location

Cincinnati, Ohio, United States

Chicago, Illinois, United States

Market Research Specialties

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • B2B Research Market & Competitive Intelligence

  • Consumer Trends Research

  • Consumer Lifestyle & Value Trends

  • Business Issue: Brand / product / service launch

  • Advertising Research

  • Advertising Communication Strategy Research

  • International Market Research with Consumers

  • Idea Generation

Features and attributes

  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Demo recording

    Nichefire: Predict the Pulse of the World with Cultural Insights

    demo
    30 min

    Watch Recording

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