RDI Sightline vs The Sound

RDI Sightline
RDI Sightline

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The Sound
The Sound

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Company details

Description

At RDI, we transform complex customer and employee data into clear, actionable insights that drive measurable business results. We combine human expertise with advanced analytics to uncover the “why” behind every interaction, enabling our clients to strengthen customer loyalty, reduce churn, and

The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.


We are a team of brand experts, stra

Type of company

  • Full Service

  • Recruiting

  • Data & Analytics

  • Data & Analytics

  • Consulting

  • Full Service

Top benefits

  • Qualitative Recruitment

  • Customer Data Collection

  • Speech/Text Analytics

  • Survey Response Coding

  • AI-Based Solutions

  • We are outcome driven

  • We put empathy first

  • We see humans in data

  • We see what others don't

  • We drive real growth

Location

Cincinnati, Ohio, United States

Chicago, Illinois, United States

Market Research Specialties

  • Brand Positioning Research

  • Customer Satisfaction Research

  • Retail Research - Exit Interviews

  • Tracking Research

  • Recruiting for Focus Groups

  • Business Issue: Brand / product / service launch

  • Advertising Research

  • Advertising Communication Strategy Research

  • International Market Research with Consumers

  • Idea Generation

Features and attributes

  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools