Smarty Pants vs Current Forward

Smarty Pants
Smarty Pants

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Current Forward
Current Forward

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Company details

Description

Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research

Current Forward is a consumer insights firm that helps brands like the San Antonio Spurs, Brilliant Earth, Priceline, Zoom, and Match Group find fresh ways to be relevant.


Current Forward's Data > Story > Action framework ensures that your company will understand the 'why'

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Qualitative Research

  • Quantitative Research

  • Full Service

Top benefits

  • Youth & family expertise

  • Creative methods

  • Compelling deliverables

  • Best-in-class talent

  • Gen Z Specialists

  • Data Storytellers

  • Qual, Quant & UX Research Experts

  • Trend Development Experts

  • Female Owned & Operated

Location

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Market Research Specialties

  • Market Research with Children

  • Market Research with Teenagers & Youth

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Moderating with Children

  • Full Service Qualitative Market Research

  • Online Focus Groups

  • B2B Research Market & Competitive Intelligence

  • Qualitative Market Research Services

  • Website Usability & UX

Features and attributes

  • Asynchronous platform
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual-at-scale platform
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing
  • Asynchronous platform
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual-at-scale platform
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing
  • Images

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    Current Forward

    Current Forward

    Current Forward