Smarty Pants vs Springboard Market Research

Smarty Pants
Smarty Pants

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Springboard Market Research
Springboard Market Research

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Company details

Description

Smarty Pants is a market research and strategic consulting agency that illuminates the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research, uncov

Springboard offers a distinctive blend of client-side marketing and new products experience with expertise in qualitative and hybrid research methods. Known for top-notch design, moderating and analysis, Springboard delivers game-changing insights and actionable ideas to commercial and not-for-pr

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Qualitative Consultant

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Generational expertise

  • Creative methods

  • Impactful deliverables

  • Best-in-class talent

  • Human-first approach

  • True thought partners

  • Creative and insightful

  • Practical problem solvers

  • Senior researchers only

Location

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Berkeley, California, United States

Market Research Specialties

  • Market Research with Children

  • Market Research with Teenagers & Youth

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Moderating with Children

  • Qualitative Services - Moderators

  • Moderating with Executives & Professionals

  • Moderating with Teenagers & Youth

  • Education [market sector expertise]

  • Non-Profits / Fundraising [market sector expertise]

Features and attributes

  • Mobile ethnography
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Web usability testing
  • Mobile ethnography
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Web usability testing
  • Images

    Smarty Pants

    Smarty Pants

    Smarty Pants

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