Smarty Pants vs thinktank research & strategy

Smarty Pants
Smarty Pants

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thinktank research & strategy
thinktank research & strategy

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Company details

Description

Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research

thinktank is a full service (B2B and B2C) boutique research and strategy consultancy.

Key areas of focus include media, technology, video games, healthcare and kids.

We conduct projects such as focus groups, surveys, usability testing, ethnography, strategic analysis and video game playa

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Consultant

  • Quantitative Research

Top benefits

  • Youth & family expertise

  • Creative methods

  • Compelling deliverables

  • Best-in-class talent

  • Insights are actionable.

  • We solve problems.

  • We work collaboratively.

  • We're agile.

  • We love research!

Location

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Berkeley, California, United States

Market Research Specialties

  • Market Research with Children

  • Market Research with Teenagers & Youth

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Moderating with Children

  • Healthcare & Medical [market sector expertise]

  • Product Usability Testing

  • Ethnography

  • Moderating of Online Focus Groups & Interviews

  • Online Surveys

Features and attributes

  • Mobile ethnography
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Web usability testing
  • Mobile ethnography
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Web usability testing