Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research
Key areas of focus include media, technology, video games, healthcare and kids.
We conduct projects such as focus groups, surveys, usability testing, ethnography, strategic analysis and video game playa
Full Service
Qualitative Research
Quantitative Research
Full Service
Qualitative Consultant
Quantitative Research
Youth & family expertise
Creative methods
Compelling deliverables
Best-in-class talent
Insights are actionable.
We solve problems.
We work collaboratively.
We're agile.
We love research!
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Berkeley, California, United States
Market Research with Children
Market Research with Teenagers & Youth
Full Service Quantitative Market Research
Full Service Qualitative Market Research
Moderating with Children
Healthcare & Medical [market sector expertise]
Product Usability Testing
Ethnography
Moderating of Online Focus Groups & Interviews
Online Surveys