Key areas of focus include media, technology, video games, healthcare and kids.
We conduct projects such as focus groups, surveys, usability testing, ethnography, strategic analysis and video game playa
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.
Full Service
Qualitative Consultant
Quantitative Research
Data & Analytics
Full Service
Quantitative Research
Insights are actionable.
We solve problems.
We work collaboratively.
We're agile.
We love research!
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Berkeley, California, United States
Fort Washington, Pennsylvania, United States
Healthcare & Medical [market sector expertise]
Product Usability Testing
Ethnography
Moderating of Online Focus Groups & Interviews
Online Surveys
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]