Southwest Planning & Marketing vs NewtonX

Southwest Planning & Marketing
Southwest Planning & Marketing

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Company details

Description

Southwest Planning & Marketing (SWPM) is a full-service, multidisciplinary market research firm with nearly 50 years of experience helping clients understand their audiences and make informed decisions. We conduct qualitative and quantitative research locally, nationally and internationally,

NewtonX is your end‑to‑end B2B market research partner, built to answer your toughest questions with premium‑quality, decision‑ready insights.


We access a proprietary community of the world’s most elusive and verified professional experts across 140+ industries and five continent

Type of company

  • Full Service

  • Qualitative Consultant

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Research expertise since 1977

  • Personal service, expert team

  • Clear insights you can act on

  • Methods tailored to your goals

  • Flexible focus group locations

  • 100% ID-Verified

  • 1.1 billion reach

  • 140 industries globally

  • Niche audiences

  • Custom recruiting

Location

Santa Fe, New Mexico, United States

New York, New York, United States

Market Research Specialties

  • Strategic Market Research

  • Government [market sector expertise]

  • Market Research Consultants

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Business-to-Business Research

  • Advertising Research

  • B2B Research Market & Competitive Intelligence

  • Healthcare & Medical [market sector expertise]

  • International Market Research with Consumers

Features and attributes

  • AI-Enhanced Moderation
  • Advanced Analytics
  • All-in-one platform
  • Asynchronous platform
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Chatbots for recruitment
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Marketplace / Programmatic
  • Mobile UX and accessibility
  • Mobile platform
  • Mobile-First
  • Natural language queries
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Respondent experience tools
  • Sample blend & targeting by AI
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Synthetic sampling
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Workflow Automation
  • AI-Enhanced Moderation
  • Advanced Analytics
  • All-in-one platform
  • Asynchronous platform
  • BI & Data Visualization
  • Behavioral capabilities
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Chatbots for recruitment
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Marketplace / Programmatic
  • Mobile UX and accessibility
  • Mobile platform
  • Mobile-First
  • Natural language queries
  • Panel / Panel management
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Respondent experience tools
  • Sample blend & targeting by AI
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Synthetic sampling
  • Target feasibility estimates
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Workflow Automation