The Focus Room vs itracks

The Focus Room
The Focus Room

Visit website

Company details

Description

The Focus Room has been conducting and managing US nationwide recruitment to online platforms and in-person research for 30+ years.


Designed to optimize your research, we offer internal meticulous recruiters with a nationwide database of opted in respondents across all 50 states

itracks is a qualitative data collection software platform offering a comprehensive technology solution for qualitative researchers. Our main offerings include itracks Realtime for focus groups and interviews, and itracks Board for discussion boards and communities. We're trusted by market resear

Type of company

  • Qualitative Research

  • Recruiting

  • Support Services

  • Qualitative Research

  • Support Services

  • Software & Technology

Top benefits

  • Quality Recruitment

  • Excellent Management

  • Tech Driven

  • Highly Rated

  • Vast Experience

  • Stakeholder Engagement

  • End-to-end Solution

  • Private & Secure

  • Built for Researchers

  • AI-enabled Qualitative Analysis

Location

---

Saskatoon, Saskatchewan, Canada

Market Research Specialties

  • Recruiting for Focus Groups

  • Qualitative Market Research Services

  • Home Use Tests

  • Ethnography

  • Interviews with Executives & Professionals

  • Mobile Ethnography

  • Mobile Qualitative Research

  • Online Bulletin Boards

  • Online Focus Groups

  • Online In-Depth & One-on-One Interviews

Features and attributes

  • Asynchronous platform
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Participant CRM
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Asynchronous platform
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Participant CRM
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • Demo recording

    ---

    Get Dialed-In with itracks: Ad-testing Video Tech for Focused, Nuanced, Actionable Insights

    demo
    20 min

    Watch Recording

    Сredentials

    Ratings & Testimonials

    ---

    5

    Based on 2 ratings

    See details

    Images

    The Focus Room

    The Focus Room

    The Focus Room

    ---