The Home Improvement Research Institute vs TRC Insights
Company details
Description
The Home Improvement Research Institute (HIRI) is the only nonprofit research organization dedicated exclusively to the home improvement and building products industry. Founded in 1981, HIRI operates as a collaborative research cooperative, pooling member resources to produce hig
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in pricing research, message and feature prioritization, conjoint analysis, brand equity research, satisfaction & loyalty and online communities.
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Type of company
Syndicated Research
Quantitative Research
Data & Analytics
Data & Analytics
Full Service
Quantitative Research
Top benefits
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
Indianapolis, Indiana, United States
Fort Washington, Pennsylvania, United States
Market Research Specialties
Consumer Attitude & Usage Research
Consumer Trends Research
Product Market Research
Secondary & Desk Market Research
Syndicated & Published Reports
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Сredentials
Ratings & Testimonials
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]