The Insights Company vs iMotions
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Company details
Description
Persona by The Insights Company is an AI-native qualitative research platform that supercharges every stage of market research — from participant recruitment to voice interviews to insight synthesis and customer simulation. The core product is a production-grade AI moderator that conducts autonom
iMotions is on a mission to humanize technology by providing complete insight into human emotion, cognition, and visual attention. Founded to bridge the gap between human behavior and digital technology, iMotions merged with Affectiva in 2025 combining iMotions’ world-leading biosensor platform w
Type of company
Software & Technology
Qualitative Research
Software & Technology
Qualitative Research
Data & Analytics
Top benefits
Ethical AI-based approach
Robust & diverse database
100K+ videos tested
Normative benchmarks
Seamless integration
Location
New York, New York, United States
Boston, Massachusetts, United States
Market Research Specialties
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Emotional Measurement
Full Service Market Research
One-on-One & In-Depth Interviews (IDI)
Facial Coding & Analysis
Advertising Effectiveness Research
Emotional Measurement
Movies / Streaming / TV Market Research
Neuromarketing
Demo recording
Images
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