The Insights Company vs Glaut

The Insights Company
The Insights Company

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Company details

Description

Persona by The Insights Company is an AI-native qualitative research platform that supercharges every stage of market research — from participant recruitment to voice interviews to insight synthesis and customer simulation. The core product is a production-grade AI moderator that conducts autonom

We’re the AI-native infrastructure that keeps MR firms at the center of the insight chain. MR teams use Glaut to add qual depth to quant surveys and deliver insights 5x deeper, 20x faster, with AI-moderated voice interviews (AIMIs) in 50+ languages.


Glaut is the AI-native researc

Type of company

  • Software & Technology

  • Qualitative Research

  • Software & Technology

  • Qualitative Research

  • Quantitative Research

Top benefits

    • We're building for MR agencies

    • Add qual depth to surveys

    • Embed AIMIs inside surveys

    • Fraud prevention agents

    • Build crosstabs and analyze

    Location

    New York, New York, United States

    Austin, Texas, United States

    Market Research Specialties

    • Business Issue: Brand / product / service launch

    • Business Issue: Brand repositioning

    • Emotional Measurement

    • Full Service Market Research

    • One-on-One & In-Depth Interviews (IDI)

    • Political Polling

    • Online Qualitative Data Collection Methods

    • Open-End & Verbatim Response Coding

    • Artificial Intelligence / AI-Powered Insight Platforms

    • Automated Market Research Platforms

    Features and attributes

  • All-in-one platform
  • Brand management
  • Brand monitoring
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Integration w. marketing tools
  • Mobile UX and accessibility
  • Mobile platform
  • Mobile usability testing
  • Qual & quant integration
  • Qual-at-scale platform
  • Research repository
  • Text & sentiment analytics
  • Transcription quality
  • Web usability testing
  • All-in-one platform
  • Brand management
  • Brand monitoring
  • Custom tracking surveys
  • Gen AI summaries & insights
  • Integration w. marketing tools
  • Mobile UX and accessibility
  • Mobile platform
  • Mobile usability testing
  • Qual & quant integration
  • Qual-at-scale platform
  • Research repository
  • Text & sentiment analytics
  • Transcription quality
  • Web usability testing
  • Demo recording

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    Glaut: AI-moderated Interviews to Pre-screen Candidates at Scale for a Qual Study

    demo
    30 min

    Watch Recording

    Glaut Demo: "Qualitative Tracker" on Trump v 2.0 - Automated Voice Interviews at Scale

    demo
    8 min

    Watch Recording

    Images

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    Glaut

    Glaut

    Glaut